Teeth-Cleaning’s a Treat, Fruity and Naturally Sweet Gentle on delicate teeth and gums (100% natural and safe. Free from SLS and fluoride)Removes plaque and reduces bacterial re-growth (Aloe Vera and Myrrh). Protective antioxidant action on gums. (Essential oils of orange and mandarin plus vitamin C) No hydrocarbon or aluminium contamination (Non-plastic tube is lined with a food-grade lacquer). Free from Parabens, Lanolin, Petrochemicals, artificial perfumes, irritating emulsifiers, essential oils, phthalates and other unnecessary synthetic ingredients.  Certified with the Organic Non-Food Federation.